§ Mr. LoveTo ask the Secretary of State for Culture, Media and Sport what steps she is taking to promote tourism in(a) Greater London and (b) Enfield; and if she will make a statement. [57921]
§ Dr. HowellsSince 2001–02, the Greater London Authority (GLA) has been responsible for tourism in London. The Mayor has delegated responsibility to the London Development Agency (LDA), who have been working closely with the London Tourist Board (LTB). The Department for Culture, Media and Sport is granting the GLA £1.9 million for 2002–03. This is to be used predominantly on marketing London overseas, including £250,000 for marketing London as a gateway to the rest of the UK. Up to £100,000 may be used for domestic marketing and £400,000 for improving tourism infrastructure. The Mayor is currently producing a three-year strategic tourism plan for London, with DCMS encouragement, which is in the final stages of development.
The London borough of Enfield also carries out varied promotional work as part of over £90 million spent by local authorities around the country on developing and marketing tourism. They are conducting a full programme of promotional campaigns for 2002–03 in conjunction with Enfield Hoteliers and Hospitality Association and attraction providers.