§ Mr. BercowTo ask the Secretary of State for Environment, Food and Rural Affairs, pursuant to the answer of 26 March 2002,Official Report, column 829W, on newspaper advertising, how many advertisements have been placed in each of the publications listed since 8 June 2001; and what the (a) purpose and (b) result of each advertisement was. [49927]
§ Mr. MorleyOur records show that we booked the following number of advertisements since June 2001.
942W
Number of advertisements Regional Papers 78 National Press 8 Magazines 55 Total 141 The purpose of newspaper advertisements is to inform and increase general awareness of the Department's policies, aims, activities and procedures. The advertisements may be aimed at any or all of the general public, stakeholders, industry and special interest groups as well as being directed at potential employees and can be targeted locally, by region, or nationally. Measurement of results can be either subjective or quantifiable, many of the advertisements aim for respondent involvement, some advertisements generate other media coverage thereby achieving a wider dissemination of the message.
To provide the detail for each advertisement as asked for in the question would incur disproportionate cost.