§ Mr. JackTo ask the Chancellor of the Exchequer how much was spent in(a) January, (b) February and (c) March on (i) national newspaper, (ii) regional newspaper and (iii) local newspaper advertisements to promote the use of share incentive schemes. [46366]
§ Dawn PrimaroloThe press advertising campaign for the Share Incentive Plan (SIP) started on 2 March 2002 and is due to run until 4 April 2002. Hence no money was spent on press advertising in January and February.
855WThe breakdown for the March/April expenditure is as follows:
Cost £ VAT £ Total £ National Press 783,668.33 137,141.98 920,810.31 Regional Press 10,765.15 1,883.90 12,649.05 Specialist Press 29,494.27 5,161.50 34,655.77 National Press Production 18,667.45 952.25 21,933.94 Specialist Press Production 5,441.45 3,266.76 6,393.71