§ Mrs. MahonTo ask the Secretary of State for Transport, Local Government and the Regions (1) how much money his Department spent on producing free road safety literature in 2001; and how much money it plans to spend on producing it in 2002; [45666]
(2) how his Department markets the free road safety literature it produces. [45667]
§ Dr. WhiteheadThe Department has committed approximately £750,000 to producing free road safety literature in the year 2001–02 in support of the Think! road safety campaign. It is envisaged that a similar amount will be spent on this next year.
The Department markets its road safety literature via Road Safety Officers, Police forces, private sector and voluntary organisations who are active in support of national or local road safety campaigns. It also targets teachers and parents via exhibitions and advertising and editorials in the educational media. The literature is used on sites and in meetings throughout the country to spread road safety best practice to the public. All literature is also available on the Think! Road Safety website at www.think.dtlr.gov.uk.