§ Mr. BercowTo ask the Secretary of State for Environment, Food and Rural Affairs what has been the expenditure of her(a) Department, (b) agencies and (c) non-departmental public bodies on newspaper advertising by title for each year sine 1997. [26993]
§ Mr. MorleyPlease find a list of the titles used for advertising DEFRA campaigns in national and regional printed media by DEFRA Communications Directorate as from 8 June 2001. The target audience and the information to be conveyed influences the choice of media used. The information for the period prior to 8 June 2001 for the merged bodies within DEFRA, as with the expenditure for the agencies and non-departmental public bodies is not held centrally and could only be supplied at disproportionate cost.
DEFRA press spend from 8 June 2001 to 15 January 2002 by publication Prepared: 14 January 2002 Publication Spend (£) Daily Express 3,226.00 Daily Mail 8,885.00 Guardian 9,677.00 Times 6,241.00 The Scotsman 7,136.00 Birmingham Post 1,866.00 Yorkshire Post 1,484.00 Manchester Evening News 20,595.00 Newcastle Journal 9,045.00 Birmingham Evening Mail 5,308.00 Bradford Telegraph & Argus 7,869.00 Brighton Evening News 1,469.00 Bristol Evening Post 8,335.00 Bristol Western Daily Press 6,185.00 Darlington Northern Echo 4,336.00 Eastern Daily Press 3,901.00 Hull Daily Mail 1,471.00 Lanes Evening Telegraph 5,273.00 Leeds Yorkshire Evening Post 20,019.00 Leicester Mercury 9,332.00 Liverpool Daily Post 5,865.00 Nottingham Evening Post 10,979.00 Oxford Mail 1,048.00 Western Morning News 912.00 Sheffield Star 11,167.00 Stoke-on-Trent Evening Sentinel 7,107.00 London Standard 4,790.00 Western Mail 8,199.00 Wolverhampton Express & Star 22,892.00 Carlisle Evening News & Star 679.00 Birmingham Evening Mail 10,616.00 Southern Daily Echo 1,122.00 Chester Mail 634.00 Craven Herald & Pioneer 414.00 Harrogate Advertiser Series 2,315.00 Kent Messenger 1,546.00 Farmers Weekly 22,508.00 Farmers News 17,790.00 New Scientist 6,613.00 Farmers Guardian 5,040.00 Scottish Farmer 475.00 Commercial Motor 3,240.00 Motor Transport 3,881.00 Freight Magazine 1,066.00 Angling Times 1,449.00 Anglers Mail 1,882.00 Beef Farmer 1,987.00 South West Farmer 1,890.00 Total 299,759.00