§ Mr. BercowTo ask the Secretary of State for Foreign and Commonwealth Affairs if he will list the publicity and advertising campaigns run by his Department in each of the last four years, specifying the(a) purpose, (b) cost to public funds, (c) number of staff involved and (d) method of evaluation in each case. [39102]
§ Mr. MacShaneThe Foreign and Commonwealth Office conducted a publicity campaign in the UK in 1998 to reduce the number of ticketless fans travelling to France for the World Cup Finals and to explain what consular services were available. The Department also provides information on Britain and the EU for the British public. The aim is to increase knowledge of UK membership of the EU. Tables 1 and 2 give figures for expenditure and numbers of staff involved.
Table 1: consular publicity campaign Cost to public funds (£) Staff 1998–99 1,000,000 3 1999–2000 0 0 2000–01 0 0 2001–02 0 0 Note:
Methods of evaluation included a face-to-face omnibus survey, before and after the campaign, on a targeted audience of football fans aged between 18 and 40.
Table 2: information on the EU Cost to public funds (£) Staff 1998–99 0 0 1999–2000 102,574 5 2000–01 258,000 8 2001–02 1236,038 9 1 To date Note:
Methods of evaluation have included hit counters on websites and an opinion poll in 2001.
Information on publicity or advertising campaigns organised by UK missions overseas could be provided only at disproportionate cost.