§ Mr. BercowTo ask the Secretary of State for the Home Department if he will list the publicity and advertising campaigns run by his Department in each of the last four years, specifying the(a) purpose, (b) cost to public funds, (c) number of staff involved and (d) method of evaluation in each case. [39074]
90W
§ Angela EagleThe campaigns run by the Home Department in the last four years are as follows:
1997–98;
- Accelerated Promotion Scheme for Graduates Police Recruitment
- Electoral Registration
- Special Constables
- Fire Safety—Chip pan safety pilot
1998–99;
- Accelerated Promotion Scheme for Graduates (APSG) Police Recruitment
- Electoral Registration Special Constables
- Fire Safety—Smoke Alarms
- Crime Partnerships
1999–2000;
- APSG Police Recruitment
- Electoral Registration Special Constables
- Fire Safety—Escape pilot
- Fire Safety—Chip pan safety national
- European Parliamentary Elections
- Passport Agency
2000–01;
- Police recruitment
- Vehicle crime reduction
- Fire safety
- Human rights
- Rolling electoral registration and
- Postal voting.
In answer to sections (a), (b) and (d) I refer the hon. Member to the answer given to the hon. Member for Hertsmere (Mr. Clappison) on 25 January 2001, Official Report, column 718W.
(C) Staff in the Department's Marketing Communications Unit (currently 20) work on the development and management of advertising campaigns and other publicity initiatives. The number of staff involved in each project varies as it progresses, often on a week by week basis.