HC Deb 12 March 2002 vol 381 c974W
Mr. Salmond

To ask the Secretary of State for the Home Department (1) what the expenditure was per campaign for the five most expensive media advertising campaigns his Department undertook in the past five parliamentary Sessions including the current parliamentary Session in(a) Scotland,(b) England,(c) Wales and(d) Northern Ireland; and for the last two parliamentary Sessions and the current Session, when each advertising campaign (i) began and (ii) ended in (A) Scotland, (B) England, (C) Wales and (D) Northern Ireland; [37396]

(2) what the cost was of media advertising in each of the past five parliamentary Sessions including the current Session, for his Department in (a) England,(b) Wales and (c) Northern Ireland; and for the last two parliamentary Sessions and the current parliamentary Session, what the media advertising expenditure was per month in (i) England, (ii) Wales and (iii) Northern Ireland. [37408]

Angela Eagle

For details of the Home Department's five largest campaigns I refer the hon. Member to the answer given to the hon. Member for Isle of Wight (Mr. Turner) on 28 January 2002,Official Report, column 87W.

During the financial year 1999–2000 the timing of major campaigns was as follows:

  1. Electoral Registration: August 1999
  2. European Elections: May 1999
  3. Fire Safety: Chip Pan Safety—September 1999; Pilot for Fire Escape Routes—March 2000
  4. Police Recruitment: Special Constables—February 2000; Fast Stream—on-going.

During the financial year 2000–01 the timing of major campaigns was as follows:

  1. Police Recruitment: August 2000—on-going
  2. Fire Safety Escape Routes: September 2000
  3. Vehicle Crime: September 2000—on-going
  4. Electoral Registration: February 2001
  5. Postal Voting: March 2001.

These campaigns cover England and Wales. The single exception to this was the campaign that ran to inform people about new voting procedures at the time of the European parliamentary elections in 1999, which also covered Scotland and Northern Ireland. All the Department's major campaigns deploy advertising on satellite TV and, for this medium, coverage is not restricted to England and Wales. Separate records of campaign expenditure in each country within the United Kingdom are not kept.

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