HC Deb 23 July 2002 vol 389 c1000W
Mr. Don Foster

To ask the Deputy Prime Minister how much has been spent by his Department in rebranding his Department, broken down by(a) design of the departmental logo, (b) design and orders of new stationery, (c) Department signage and (d) website designs, as a result of the Department structural change in June; and if he will make a statement. [70746]

Mr. Leslie

ODPM uses the Royal Crest as the main part of its corporate identity and has incurred no 'design' costs as such. A nominal amount has been spent on originating artwork for print and electronic publishing.

My Department's costs have been low as it makes extensive use of electronic templates, keeps low stocks of stationery and generally uses out of date stationery for purposes such as internal photocopying and notepads.

Cost breakdown is as follows:

  1. (a) logo £525 plus VAT
  2. (b) stationery £7,400 including value of existing stock
  3. (c) signage £3,600 plus VAT
  4. (d) website £3,145.

The figure of £3,145 for the website represents half the cost of dividing one site into two sites. The other half of the cost is attributable to the Department for Transport.