HC Deb 18 July 2002 vol 389 cc474-6W
Mr. Salmond

To ask the Secretary of State for Environment, Food and Rural Affairs what the expenditure was per campaign for the five most expensive media advertising campaigns her Department undertook in the past five parliamentary Sessions including the current parliamentary Session in(a) England, (b) Wales and (c) Northern Ireland; and, for the last two parliamentary Sessions and the current Session, when each advertising campaign (i) began and (ii) ended in (A) England, (B) Wales and (C) Northern Ireland. [37416]

Mr. Morley

As DEFRA did not exist prior to June 2001, information on expenditure for previous years is unavailable. DEFRA centralised publicity expenditure is not recorded in the format requested.

Supporting the eradication of the foot and mouth disease outbreak overshadowed all normal DEFRA media campaign activity during the financial year 2001–02. The Department chose to focus its publicity activities on poster campaigns, events, shows, publications and direct targeted mailings.

Separate to the foot and mouth crisis, one major advertising campaign was launched. This was the 'Your Countryside, You're Welcome' campaign which cost £250,000.

Centralised DEFRA publicity expenditure by geographical territory for the financial year 2001–02 is as follows:

£
England 688,907
England and Wales 421,855
United Kingdom 2,209,319
Total 3,320,081

Mr. Bercow

To ask the Secretary of State for Environment, Food and Rural Affairs if she will list the publicity and advertising campaigns run by her Department in each of the last four years, specifying the(a) purpose, (b) cost to public funds, (c) number of staff involved and (d) method of evaluation in each case. [39093]

Mr. Morley

As DEFRA was created in June 2001; information prior to this date is unavailable.

The purpose of any DEFRA publicity or advertising campaign is determined by the Department's aims and objectives. In the financial year 2001–02, DEFRA's centralised publicity expenditure was £3.5 million. A list of publicity activities including advertising is as follows: the items shown include campaigns, events and literature.

The average number of staff in the publicity section of DEFRA's communications directorate is 20.

Publicity and advertising campaigns for financial year 2001–02

  • Corporate publicity campaign
  • Action Plan for Farming material
  • 'Countryside Matters' campaign
  • State Veterinary Journal (recruitment advertising)
  • Pet Travel Scheme material
  • Fruit Focus 2001 event
  • The East of England Show 2001
  • The Game Fair 2001
  • The Hampton Court Palace Flower Show 2001
  • The Tatton Park Flower Show 2001
  • BBC TV Gardeners' World Live 2001 event
  • Countryside Stewardship
  • Letter DEFRA Touring Exhibition
  • Agenda 2000 and Rural Payments Agency (CAP)

Literature

  • Arable Area Payments Scheme literature
  • Beef Special Premium Scheme literature
  • Hill Farm Allowances literature
  • Integrated Administration and Control System (IACS) literature
  • Sheep Annual Premium Scheme literature
  • Sheep Annual Premium Scheme Quotas literature
  • Suckler Cow Premium Scheme literature
  • Agricultural Wages Board literature
  • Arable Stewardship Scheme literature
  • Countryside Stewardship Scheme literature
  • Environmentally Sensitive Areas literature
  • EAGGF Objective 1 (CAP scheme) literature
  • EAGGF (Objective 5B and Leader II Programme CAP schemes) literature
  • Farm Waste Grant (Nitrate Vulnerable Zone) Scheme literature
  • Farm Woodland Premium Scheme literature
  • Flock Record Book/Herd Register material
  • Habitat Scheme literature
  • Organic Conversion Information Service literature
  • Organic Farming Scheme literature
  • Pet Passport Certificates
  • Pig Industry Restructuring Scheme literature
  • Producer Organisations Aid Scheme literature
  • Rural Development Regulations literature
  • Scrapie National Plan literature
  • Slaughter Premium Scheme literature
  • Extensification Payments Scheme literature
  • England Rural Development Programme material
  • Energy Crops Scheme literature
  • Hill Farm Allowance Scheme literature
  • Processing and Marketing Scheme literature
  • Rural Enterprises Scheme material
  • Vocational Training Scheme literature
  • Agricultural Wages Board literature
  • Landscape (Staff Magazine) re-design
  • Managing Stress Booklet
  • Modernising Government Booklet
  • 'Leader Plus' staff development project literature
  • Stewardship Newsletter
  • Environment R and D Newsletter
  • Flood Defence Newsletter
  • Good Agricultural Practice Codes

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