§ Miss KirkbrideTo ask the Secretary of State for Health what progress has been made with plans to launch a national advertising campaign to promote the MMR vaccine. [57455]
§ Ms BlearsThrough frequent and extensive market research studies, it is clear that parents want clear, consistent advice based upon the facts about MMR. The Government's efforts have therefore focused on ensuring both parents and health professionals have access to scientifically accurate information about the vaccine. The leaflet `MMR—the facts' has been updated. To supplement this an information pack for parents containing factsheets, website references, a list of published research and a glossary of terms has been developed. The availability of this information pack, through NHS Direct, is being advertised in the national and regional press.