§ Mrs. LaitTo ask the Secretary of State for Environment, Food and Rural Affairs what the criteria are for the cost-effectiveness of her Department's stands at agricultural shows. [61813]
§ Mr. MorleyDEFRA assesses which events it will attend on the basis of target audience and the messages it is trying to communicate. Also taken into account are the numbers and geographical spread of the people who attend the shows.
§ Mrs. LaitTo ask the Secretary of State for Environment, Food and Rural Affairs how many visitors to the South of England Agricultural Show visited her Department's stand. [61812]
§ Mr. MorleyNo head count of visitors to DEFRA stands at agricultural shows, including the South of England, have been made. The stands have been designed to represent a forward looking approach and to enable effective and accessible explanation of
the wider interests and responsibilities of the Department, andpolicies, issues and activities judged to be relevant to the potential audiences and geographical locations of the shows.