§ Mr. BercowTo ask the Secretary of State for the Home Department what has been the expenditure of his(a) Department, (b) agencies and (c) non-departmental public bodies on newspaper advertising by title in each year since 1997. [26984]
§ Mr. BlunkettEach campaign may use national and regional media. The target audience and information to be conveyed influences the choice of media used. For national campaigns a mix of broadsheets and tabloids is frequently used. For regional advertising, space has been taken in many prominent regional newspapers as well as local papers.
A breakdown of expenditure on newspaper advertising by title could be supplied only at disproportionate costs. Figures for Home Office expenditure on advertising were 846W given in response to a question from the hon. Member for Perth (Annabelle Ewing) on 19 December 2001, Official Report, column 478W.