§ Mr. BercowTo ask the Chancellor of the Exchequer if he will provide a breakdown of the main components of the cost of re-branding National Savings; and what the cost was of advertising the name change in national newspapers. [37170]
§ Ruth KellyAs a key part of its marketing strategy, all costs associated with the re-positioning have been met from National Savings and Investments' existing marketing and running costs budgets. The costs of communicating the name change and a new 24 hour, seven days a week telephone service in the national newspapers is £430,000. A breakdown of the main components of the re-positioning of National Savings and Investments is as follows:
£ million Promotion to current and potential customers 1.1 Programme of cross business/internal communication, training and implementation to staff of National Savings and Investments (120 staff), Siemens Business Services (2,000 staff), and Post Office Ltd. (17,500 branches). 0.4 Development and design fees for corporate identity and advertising and media fees. 0.6 Total 2.1