HC Deb 25 February 2002 vol 380 cc932-3W
Mr. Andrew Turner

To ask the Secretary of State for Environment, Food and Rural Affairs which of the regional events to promote "Your Countryside—You're Welcome", will take place on the Isle of Wight. [36486]

Alun Michael

It is open to all organisations which have an interest in encouraging visitors to the countryside, including businesses, local authorities and voluntary organisations in any part of England, to be a part of the "Your Countryside—You're Welcome" campaign which is being led by some 50 national organisations. Over 120 organisations are already involved and some imaginative events have been arranged at a regional and local level in many parts of England. I recently wrote to all MPs asking them to engage with local aspects of this initiative, which arises from a recommendations of the Rural Task Force. I have also written to all local authorities. This is not a top-down initiative, nor is it just another publicity campaign. The theme "Your Countryside—You're Welcome" creates an opportunity to publicise local initiatives.

For instance, the Countryside Agency and the National Trust will hold a joint event at Dimbola Lodge, Tennyson Down on the Isle of Wight on 1 March to celebrate the purchase by the trust, with help from the agency, of land at Farringford Farm: the event will also be used to promote "Your Countryside—You're Welcome". Dimbola Lodge is the former home of Julia Margaret Cameron, the first prominent woman photographer, and the surrounding area was popular with nineteenth-century writers and artists. The land acquired will improve access to the coast and will be managed to enhance its landscape quality and biodiversity. I hope that further events may be arranged later in the year to promote the message that visitors are welcome to the Isle of Wight.

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