§ Mr. WillettsTo ask the Secretary of State for Work and Pensions what benefit take-up campaigns have been launched since 1997; and what the cost was of each. [15153]
§ Mr. Nicholas BrownThe MIG take-up campaign was launched in spring 2000. It has resulted in 127,000 extra MIG claims in addition to the 1.7 million pensioner households already receiving MIG. These newly eligible pensioners are on average an extra £20 per week better off. The advertising and media costs of the campaign have amounted to £4.015 million.