§ Mr. SalmondTo ask the Secretary of State for Transport, Local Government and the Regions (1) what the expenditure was per campaign for the five most expensive media advertising campaigns his Department undertook in the past five parliamentary sessions including the current parliamentary session in(a) Scotland, (b) England, (c) Wales and (d) Northern Ireland; and for the last two parliamentary sessions and the current session, when each advertising campaign (i) began and (ii) ended in (A) Scotland, (B) England, (C) Wales and (D) Northern Ireland; [37399]
(2) what the cost was of media advertising in each of the past five parliamentary sessions including the current session, for his Department in (a) England, (b) Wales and (c) Northern Ireland; and for the last two parliamentary sessions and the current parliamentary session, what the media advertising expenditure was per month in (i) England, (ii) Wales and (iii) Northern Ireland; [37411]
§ Dr. WhiteheadFor details of my Department's five most expensive campaigns over the years requested, I refer the hon. Member to my reply to the hon. Member for Isle of Wight (Mr. Turner) on 24 January 2002,Official Report, column 1037W; and to the reply by the then Under-Secretary of State for the Environment, Transport, and the Regions, my hon. Friend the Member for Stretford and Urmston (Beverley Hughes), to the hon. Member for Hertsmere (Mr. Clappison) on 20 December 2000, Official Report, columns 168-69W.
Expenditure on our "Think!" road safety campaign is ongoing and covers England, Scotland and Wales as too is our fire safety campaign which covers England and Wales. "Are you doing your bit?" campaign expenditure commenced in March 1998 and focused on England following budgetary transfers to the Scottish Executive and Welsh Assembly. Responsibility for that campaign transferred to the Department for Environment, Food and Rural Affairs after the last General Election. Foot and mouth public information ran in March to April 2000 in England and Wales. "Traveline" campaign expenditure commences in three English regions in March 2002.
UK campaign spend is normally divided by region by percentage of population, although advertising on satellite TV is carried nationally.
822WCampaign expenditure occurs at various times during the year. While campaign budgets are monitored constantly, we do not keep records of individual campaign expenditure on a monthly basis. Such information could be provided only at disproportionate cost.