§ Mr. Andrew TurnerTo ask the Secretary of State for Health (1) if he will list the advertising campaigns which he and his predecessors have commissioned since May 1997, showing for each(a) its objectives, (b) its beginning and end dates, (c) the media used, (d) the criteria adopted to judge its effectiveness, (e) the extent to which the effectiveness criteria were met, (f) agency involvement and (g) its cost; [29665]
(2) if he will list the advertising campaigns commissioned by (a) his Department and (b) the national health service since May 1997, showing for each (i) its objectives, (ii) its beginning and end dates, (iii) the media used, (iv) the criteria adopted to judge its effectiveness, (v) the extent to which effectiveness criteria were met,(vi) any agency involvement and (vii) its cost. [28235]
§ Ms BlearsMajor advertising campaigns commissioned by the Department's communications directorate since May 1997 are shown in the table.
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£ million 1997–1998 1998–1999 1999–2000 2000–01 2001–021 Antibiotics — — 0.17 — 0.44 Blood donation 0.60 1.70 20.22 — — CALM — — — — 0.05 Children's services — — — 0.60 0.17 Drugs — — 0.34 — — Flu — — — 2.00 1.45 Mind out — — — — 0.13 National health service including nurse recruitment 1.30 4.90 4.21 4.90 4.41 NHS Direct 0.12 0.78 1.20 1.15 1.38 Organ donation — 0.77 0.47 0.38 0.20 Prescription fraud — 0.38 — 0.18 — Sexual health — — — — 0.2 Sexwise/teenage pregnancy — — 0.39 1.5 2.0 Social worker recruitment — — — — 1.0 Smoking — — 36.18 8.97 7.24 Walk-in centers — — — 0.02 — Winter — — 1.07 2.35 0.2 Working family tax credit — — — — 0.05 1 Planned (to be updated) 2 The Department's spend on blood donation advertising reduced in 1999–2000 because most of this activity was funded directly by the National Blood Authority, who took over full responsibility for this expenditure on 1 April 2000. 3 Prior to 1999–2000 advertising on smoking was undertaken by the Health Education Authority (HEA). Information about NHS expenditure is collected centrally and published annually in the Health and Personal Social Statistics for England.