§ Mr. BercowTo ask the Secretary of State for Work and Pensions how many television advertisements were paid for by expenditure on the revised Pensions Education Campaign. [18981]
§ Mr. McCartneyThe Pensions Education campaign promotes the Government's aim to combat poverty and promote security and independence in retirement for future pensioners. The campaign encourages future pensioners to save for their retirement where they can afford to, and provides impartial information on their pension options to help them make informed decisions. The television advertisements are part of this wider activity.
Five different television advertisements (two 40-second advertisements, two 20-second advertisements and a 10-second advertisement) were paid for out of expenditure on the Pensions Education (Working Dogs) campaign.
Television advertising started again on 19 January 2002 as part of wider campaign activity and will run until the end of March.