§ Mr. SwayneTo ask the Secretary of State for Defence what role Ministers plan to play in the getfitta scheme launched on his Department's website. [32151]
§ Dr. Moonie[holding answer 4 February 2002]: The time to getfitta campaign, launched on 28 December 2001, is a corporate marketing PR campaign to raise awareness of the Territorial Army (TA) and act as a prelude to a new TA television advertising campaign in March 2002. The campaign is intended to raise awareness of, and interest in, the TA in advance of the March TV campaign, by encouraging principally young people to contact their local TA for help in getting fit, and encouraging those who are already fit to join the TA and take their fitness one step further. The campaign has been a great success and has received widespread and favourable media coverage. At the end of January, some 25,500 registrations have been achieved, which is double the expected number, 70 per cent. of them via the internet. In view of this success, no direct ministerial involvement is currently planned for the campaign.