§ Mr. WillettsTo ask the Secretary of State for Work and Pensions what assessment he has made of the effectiveness of the pensions awareness advertising campaign. [46461]
§ Mr. McCartneyThe Government are committed to ensuring people are properly informed in order to make decisions about saving for their retirement and the "Pensions Education" publicity campaign is a major part of this strategy. Results so far are encouraging——since the campaign started in January 2001 it has provoked more than 1.1 million responses and almost 1.4 million information guides have been sent out. Changing attitudes towards planning for retirement will inevitably take time.