§ Mr. WillettsTo ask the Chancellor of the Exchequer how much has been spent, broken down on an annual basis, on advertising and promoting the children's tax credit. [46468]
§ Dawn PrimaroloThe annual spend on advertising and promoting the children's tax credit is as follows.
£ Financial year Expenditure 2000–01 6,958,527 2001–02 363,625 In this, the third phase of children's tax credit, applications were driven from 2.7 million up to 3.8 million, reflecting the success of this advertising. The response can be measured by the fact that following the advertising we took over two million telephone calls.