§ Mr. SalmondTo ask the Secretary of State for Education and Skills what the expenditure was per campaign for the five most expensive media advertising campaigns her Department undertook in the past five parliamentary Sessions including the current parliamentary Session in(a)England, (b)Wales and (c)Northern Ireland; and, for the last two parliamentary Sessions and the current Session, when each advertising campaign (i) began and (ii) ended in (A) England, (B) Wales and (C) Northern Ireland. [37415]
§ Mr. Ivan LewisThe Department does not target Wales and Northern Ireland (or Scotland) with its advertising. This means that regional media outside England is not used for departmental advertising. However, our campaigns do unavoidably receive some coverage in Wales and Northern Ireland through the use of national newspapers, satellite television and other national media which reaches outside England.
It is not possible to provide the information as requested by parliamentary Session, except at disproportionate cost. The figures by financial year are as follows:
£000 1997–98 New Deal 4,621 National Traineeships 800 Modern Apprenticeships 650 Small Business Consultation 521 National Training Awards 391 1998–99 New Deal 4,772 Reading and Literacy 3,648 Disability Discrimination 1,924 National Traineeships 1,502 Learning Direct 619
£000 Start date End date 1999–2000 Disability Discrimination 2,643 April March Maths Year 2000 2,322 January March Age Diversity 1,128 February March National Traineeships 1,077 April March One 873 June February 2000–01 Don't Quit Now 2,700 July October New Deal 50 plus 2,400 September March ICT Employability 2,011 February March Childcare Recruitment 1,821 June February Disability Discrimination 1,242 October March 2001–021 Adult Basic Skills "Get On" 4,680 September March Childcare Recruitment 2,504 July October Science Year 2001–02 1,843 October March Modern Apprenticeships 1,780 April March Excellence Challenge 1,750 February December 1To date