Advertising

HC Deb 10 April 2002 vol 383 cc12-3W

Mr. Salmond

To ask the Secretary of State for Defence what the cost was of media advertising in each of the past five parliamentary Sessions including the current Session, for his Department in(a)England, (b)Wales and (c)Northern Ireland; and for the last two parliamentary Sessions and the current parliamentary Session, what the media advertising expenditure was per month in (i) England, (ii) Wales and (iii) Northern Ireland. [37406]

Dr. Moonie

This information is not held centrally and could be provided only at disproportionate cost.

Information on expenditure on advertising and publicity is included in the departmental performance report. However, this information is recorded by financial year and not by parliamentary Session. For 1997–98 the information is shown in page 49 of Cm 4170; for 1999–2000 it is shown on page 60 of Cm 5000; and for 2000–01 it is shown on page 68 of Cm 5290. Copies of these reports are available in the Library of the House.

Information for 1998–99 was not included in the performance report. The figures are as follows.

Category	Expenditure in £ million
Recruitment—RN/RFA	6.65
Recruitment—Army	11.77
Recruitment—RAF	10.17
Recruitment—Civil Service	3.27
PR, marketing and Business Support Services	0.84
Chief of public relations expenditure	2.39
Sales promotion	1.06
Scholarships	0.38
National Employers Liaison Committee (Territorial Army)	1.05

Information on the outturn figure for the last financial year is not yet available, but is expected to be published in the 2001–02 departmental performance report.

Mr. Salmond

To ask the Secretary of State for Defence what the expenditure was per campaign for the five most expensive media advertising campaigns his Department undertook in the past five parliamentary Sessions including the current parliamentary Session in(a)Scotland, (b)England, (c)Wales and (d)Northern Ireland; and for the last two parliamentary Sessions and the current Session, when each advertising campaign (i) began and (ii) ended in (A) Scotland, (B) England, (C) Wales and (D) Northern Ireland. [37394]

Dr. Moonie

The information is not held in the format requested and could be provided only at disproportionate cost.