§ Mr. Jim CunninghamTo ask the Secretary of State for Trade and Industry if she will outline the steps the Enterprise Insight Campaign will take to promote enterprise. [10163]
§ Nigel Griffiths[holding answer 29 October 2001]: The Government strongly support Enterprise Insight, a 10-year private sector-led national campaign for enterprise. The campaign is led jointly by the British Chambers of Commerce, Confederation of British Industry and Institute of Directors in partnership with enterprise programme providers including Young Enterprise, Shell LiveWIRE and the Prince's Trust. Its aim is to promote enterprise by fostering an entrepreneurial spirit across the UK through four key initiatives: Enterprising Education, Enterprising Communities, Enterprising Media and Enterprising Business.
The first step started with the launch of the Enterprising Education campaign in July 2001. Since its launch, 246 businesses have registered their interest in promoting enterprise within schools. A further 750 are expected to 583W do so by 2002. The aim over the next two years is to get 40,000 more young people engaged in enterprise learning in schools and 5,000 new business people to support its delivery. This will be achieved through a number of activities including roadshows and the development of a website enabling businesses to register their interest online. In addition, the Entrepreneurs in Residence scheme, which matches businesses to local enterprise projects, is under way and the first five matches have already been made.
Enterprise Insight also aims to promote enterprise positively across society and, in particular, plans to work with the media, using case studies and role models, to help spread knowledge about entrepreneurship and business.