§ Mr. LuffTo ask the Secretary of State for Environment, Food and Rural Affairs if she will made a statement on her Department's support for the generic campaign to support milk drinking; and what assessment she has made of the effectiveness of that campaign. [8629]
§ Mr. MorleyWe are pleased that milk producers and processors have co-operated in jointly funding and overseeing 'The White Stuff', a generic promotion of milk. It is for milk producers and processors to assess the effectiveness of 'The White Stuff campaign and decide how to proceed.