HC Deb 28 November 2001 vol 375 c1006W
Mr. Flight

To ask the Chancellor of the Exchequer if he will make a statement on the progress of the National Enterprise Campaign. [18309]

Nigel Griffiths

I have been asked to reply.

The National Enterprise Campaign, now known as Enterprise Insight, is a 10-year private sector-led national campaign for enterprise. The campaign has strong support within Government and works in partnership with enterprise programme providers including Young Enterprise, Shell LiveWIRE and the Prince's Trust to promote enterprise by fostering an entrepreneurial sprit across the UK through four key initiatives: Enterprising Education; Enterprising Communities; Enterprising Media; Enterprising Business.

The campaign has made steady progress over its first 18 months. Since the launch of the Enterprising Education Campaign in July 2001, 246 business have registered their interest in promoting enterprise within schools with a further 750 expected by 2002. The aim over the next two years is to get 40,000 more young people engaged in enterprise learning in schools and 5,000 new business people to support its delivery. This will be done through a number of activities including hosting road shows and the development of a website which will enable businesses to register their interest on-line. In addition, the Entrepreneurs in Residence scheme, which matches businesses to local enterprise projects, is also well under way—so far the first five matches have already been made. Enterprise Insight also aims to promote enterprise more positively across society and, in particular, plans to work with the media using case studies and role models to help spread more positive attitudes about entrepreneurship and business.

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