§ Mr. SalmondTo ask the Deputy Prime Minister what the total expenditure was on(a) advertising, (b) polling, (c) focus groups, (d) design consultants, (e) caterers, (f) production of departmental publications and (g) photographs/photographers by his Department for each year since 1995 in (i) cash and (ii) real terms; what was (A) the annual percentage increase in spending on each category and (B) spending on each category as a percentage of the total departmental running costs; and if he will make a statement. [6906]
§ Mr. LeslieThe Government are committed to using only whatever medium and channels are judged to be the most cost-effective way to deliver the publicity necessary to support the implementation of policy. Paid advertising is only resorted to after careful consideration of the cost-benefits.
82W
£ Year Advertising1 1995–96 — 1997–97 337,465 1997–98 238,270 1998–99 246,438 1999–2000 678,601 2000–01 662,277 1 Television, radio and newspaper. Notes:
1. These figures include recruitment advertising.
2. Figures only include Cabinet Office entities up to and including 31 March 2001.
3. Figures do not include salary costs for Cabinet Office staff.
4. These figures do not include expenditure undertaken by the COI Communications on behalf of clients, which was as follows:
- 1995–96: £63,663
- 1996–97: £69,396
- 1997–98: £59,039
- 1998–99: £105,464
- 1999–2000: £113,493
- 2000–01: £192,407
£ Year Public opinion research 1995–96 n/a 1996–97 n/a 1997–98 656,604 1998–99 897,622 1999–2000 270,096 2000–01 532,076
£ Year Publications 1995–96 n/a 1996–97 2,660,505 1997–98 2,114,993 1998–99 2,752,521 1999–2000 3,101,505 2000–01 2,424,850 Notes:
1. Figures for 1996–97 includes the costs of Her Majesty's Stationery Office, Chessington Computer Centre, Recruitment and Assessment Services, and Occupational Health and Safety Agency. These Executive Agencies were privatised during 1996–97 and expenditure for that year is available in their respective Completion Accounts.
2. Figures are taken from accounting definitions and may include procurement of publications not produced by the Cabinet Office, but will not include staff costs or external consultant costs.
3. Expenditure for 2001–02 is for core Cabinet Office only and is taken from the Cabinet Office Resource Accounting System using Publications and Printing/Binding expenditure codes.
The rest of the information asked for is not available in the form requested without incurring disproportionate costs, as it does not correspond with departmental financial coding.