§ Mr. SheermanTo ask the Secretary of State for the Environment, Transport and the Regions (1) if the "Are you doing your bit" and "Use it: Recycle it" campaigns are active; [155917]
(2) if he will make a statement on the impact of the "Are you doing your bit" and "Use it: Recycle it" campaigns. [155766]
Mr. Robert AinsworthThe "Are you doing your bit" campaign, which promotes water conservation, waste reduction, energy efficiency and transport messages, has been running since 1998. My hon. Friend also mentions "Use it: Recycle it", which is a reference to the "Are you doing your bit" campaign's "Use it again" waste and recycling website.
Research into awareness, motivation and actions by individuals, has been commissioned to assess the campaign's impact and inform its strategic approach.
Research conducted in December 2000, a month after the most recent advertising, showed high levels of campaign recognition: nine out of 10 people recognised the campaign; seven out of 10 said that the advertising made them think they should be doing their bit; over six out of 10 say they had started or increased campaign actions in the last 12 months.
The campaign's success in 2000–01 also included more than 48,000 visitors to the interactive roadshow in 24 locations and approximately 1,060 pieces of media coverage generated on campaign messages. In addition, there have been almost 70,000 visitors to the campaign websites www.doingyourbit.org.uk and www.useitagain.org.uk since their launch in May 1999 and April 2000 respectively.