§ Mr. TyrieTo ask the Secretary of State for Social Security how much has been spent by his Department on departmental and agency logos and associated branding since 1 May 1997. [152652]
§ Mr. RookerSince May 1997 spending by the Department on departmental or agency logos or associated branding is as follows:
Better Government for Older People—Life Begins at 50. A logo developed for the InterMinisterial Group for Older People to link communications across Government.
Logo Cost: £7,050
Focus on Delivery—a logo used internally to brand all communications activity about major changes in the way the Department is organised and operates.
Logo cost: £1,175
50 Anniversary of the Welfare State—the Departmental logo was adapted for the year in which it celebrated its 50 Anniversary (1998)—includes all guidelines.
Logo cost: £9,000
Note:
This includes some stationery costs as it is not possible to separate them out.
Minister for Women Logo—introduced in 1997.
Logo cost: £9,000
Notes:
- 1. Includes some inseparable stationery costs.
- 2. The Minister for Women has an Intralink, website containing a logo. A breakdown of its cost is inseparable.
The Working Age Agency—Branding of the new Agency is ongoing, therefore, costs are inseparable at this stage.