§ Miss KirkbrideTo ask the Secretary of State for Health when the Government advertising campaign to promote MMR take up will begin; and what form it will take. [151148]
§ Yvette CooperThe. Department has drawn up a plan in consultation with Health Promotion England (HPE), who manage the immunisation campaign on the Department's behalf, to provide information to the public about Measles Mumps Rubella vaccine. The aim will be to ensure that parents and health professionals have access to scientifically accurate information about the vaccine.
The information campaign will include leaflets and factsheets, training materials for health professionals, an information video, a TV advert, health professional seminars, an information pack and materials for the web, 591W through NHSDirect.nhs.uk and immunisation.org.uk. The materials will be made available over the next few months.