§ Mr. FieldTo ask the Secretary of State for Social Security how many individuals have contacted his Department on the new pensions guide since the launch of the pensions awareness advertising campaign. [153291]
§ Mr. RookerThe purpose of the campaign is to raise awareness of pensions in the wider population and to get younger people thinking about their pensions. We propose to assess how successful the campaign has been via a tracking study. We anticipate that this will provide evidence that many people have made their own pension provision on the back of the campaign. In addition, between the start of the pensions awareness advertising campaign on 11 January and 7 March 2001 the Department has had a total of over 212,000 responses to the pensions education marketing campaign. In response to this, we have sent out over 410,000 copies of the new pension guide.