§ Mr. TyrieTo ask the Secretary of State for the Home Department how much has been spent by his Department on departmental and agency logos and associated branding since 1 May 1997. [152655]
§ Mr. StrawA new Home Office corporate identity was introduced in 2000. The costs involved in developing this identity including design, research, project management and drawing up style guidelines for printed and electronic media were £155,000. This is offset by anticipated savings of £160,000 a year generated by the new identity.
The four Home Office agencies, the Prison Service, the Forensic Science Service, the United Kingdom Passport Agency and the Fire Service College each have separate logos developed before May 1997.
The police recruitment and crime reduction logos were developed by the advertising agencies which competed for the campaign work, at no direct cost to the Home Office.
The "Fire Kills" logo was developed separately for use with all fire safety campaigns and materials. The costs, which include research with the general public, were £42,000.
Other logos developed since 1 May 1997 cost as follows:
£ Crime and Disorder Act 1998 4,000 Crime Prevention Agency 6,000 Crime Prevention—Plant Security 1,500 Human Rights 4,500 Metropolitan Police Authority 5,000 National Probation Service—costs to date 10,000