§ Mr. ClappisonTo ask the Secretary of State for Wales if he will list for(a) 1996–97, (b) 1997–98, (c) 1998–99, (d) 1999–2000 and (e) 2000–01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. [142721]
§ Mr. Paul MurphyMy Department runs no publicity campaigns and hence has spent nothing on advertising since its creation in July 1999. Its predecessor Department—the Welsh Office—spent £1,795,000 in 1996–97, £2,661,000 in 1997–98, and £2,685,000 in 1998–99. All the individual campaigns are evaluated separately taking into account effectiveness and value for money. Details could be given only at disproportionate cost.