Milk Development Council

HC Deb 08 January 2001 vol 360 cc451-2W

Mr. Drew

To ask the Minister of Agriculture, Fisheries and Food what representations he has made to the Milk Development Council on its 'White Stuff' publicity campaign. [143573]

Ms Quin

[holding answer 19 December 20001: The Government introduced the necessary legislative changes to enable the Milk Development Council to co-operate with processors in introducing the 'White Stuff' campaign. I have also taken part personally in promotional work for the campaign. The campaign is jointly funded by dairy producers, through the Milk Development Council and dairy processors. It will be subject to review by both parties after an initial 18 month period against pre-determined criteria.