§ Mr. Don FosterTo ask the Secretary of State for Trade and Industry what the total expenditure and the breakdown of expenditure was in his Department for the financial years(a) 1996–97, (b) 1997–98, (c) 1998–99 and (d) 1999–2000, and what the planned expenditure and breakdown of expenditure for 2000-01 is on (i) public opinion research, (ii) television, radio and newspaper advertising and (iii) direct mail. [149266]
§ Mr. Byers[holding answer 8 February 2001]: The information is as follows:
Direct mail expenditure excluding postage through COI £ (ex VAT) Financial year Amount 1997–98 19,081.00 1998–99 34,628.00 1999–2000 1150,018.66 2000–01 6,375.00 1 Includes costs of £119,831.66 for direct mail campaigns to promote export awareness of information technology among small businesses 2 As up to 31 January 2001 Direct mail costs were not separately identified before 1997–98.
It is not possible to identify a separate figure for public opinion research.
Television, radio and newspaper advertising through COI £ (ex VAT) Period TV1 Radio Press 1996–97 — 477,697.00 1,190,332.00 1997–98 — 320,319.00 1,987,233.00 1998–99 — 136,613.00 2,008,075.00 1999–2000 15,250.00 242,166.00 842,027.00 2000–012 1,919,559.00 792,044.00 2,147,097.00 1 All TV advertising relates to the National Minimum Wage campaign 2 As up to 31 January 2001