§ Mr. Don FosterTo ask the Secretary of State for the Environment, Transport and the Regions what the total expenditure and the breakdown of expenditure was in his Department for the financial years(a) 1996–97, (b) 1997–98, (c) 1998–99 and (d) 1999–2000, and what the planned expenditure and breakdown of expenditure for 2000–01 is on (i) public opinion research, (ii) television, radio and newspaper advertising and (iii) direct mail. [149271]
§ Ms Beverley Hughes[holding answer 8 February 2001]: The Department's financial year starts 1 April and runs to 31 March. For each financial year from 1996 the advertising and public opinion research spend are set out. There was no expenditure on direct mail.
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£ Television Advertising 1996–97 3,836,887 1997–98 3,154,027 1998–99 3,449,938 1999–2000 7,457,172 2000–011 9,858,387 Radio Advertising 1996–97 461,937 1997–98 926,232 1998–99 1,048,951 1999–2000 661,303 2000–011 2,163,822 Press Advertising 1996–97 1,741,197 1997–98 1,559,001 1998–99 861,097 1999–2000 1,059,974 2000–011 663,396 Other Advertising (eg posters, leaflets) 1996–97 1,178,979 1997–98 860,740 1998–99 640,014 1999–2000 2,821,551 2000–011 1,314,395
£ Total Advertising Spend 1996–97 7,219,000 1997–98 6,500,000 1998–99 6,000,000 1999–2000 12,000,000 2000–011 14,000,000 Public Opinion Research 1996–97 264,492 1997–98 299,358 1998–99 281,379 1999–2000 801,600 2000–01 1 357,410 1 planned The increased expenditure on advertising and research in 1999–2000 results from:
- (i) An increase of £3.6 million on the "Are you doing your bit" campaign to help people to take action to protect the environment; and
- (ii) £2.9 million spent on a campaign to encourage voting in the Greater London Authority elections.
The increase in planned expenditure in 2000–01 results from:
- (i) An additional increase of £2 million on the "Are you doing your bit" campaign; and
- (ii) A £4 million increase on the campaign aimed at further reducing deaths and serious injuries on our roads.