§ Lord Roganasked Her Majesty's Government:
Which publications in Great Britain carried advertisements for (a) the first and (b) the second recruitment competitions to the Police Service of Northern Ireland; and [HL1869]
Which (i) terrestrial and (ii) satellite television channels carried advertisements for (a) the first and (b) the second recruitment competitions to the Police Service of Northern Ireland. [HL1870]
§ Lord Williams of MostynThe following publications in Great Britain carried recruitment advertisements for the Police Service of Northern Ireland recruitment competitions:
First Competition: Glasgow Evening Herald, Edinburgh Evening News, Manchester Evening News, Birmingham Evening Mail, Evening Standard (London), Liverpool Echo. Second Competition: The Universe, The Catholic Times, The Irish Post, The Irish World, The Police Review. The advertisement has featured on the following television channels:
First Competition: Ulster Television, Channel 4, Channel 9 (North West Ireland), Tara Television (Satellite). Second Competition: Ulster Television, Channel 4, Channel 9 (North West Ireland), Radio Telefis Eireann 1, Network 2.
§ Lord Roganasked Her Majesty's Government:
On what basis the cost-benefit analysis by the independent recruitment agent following the first recruitment competition to the Police Service of Northern Ireland was carried out; and [HL1871]
How much money was spent conducting the cost-benefit analysis carried out by the independent 72WA recruitment agent following the first recruitment competition to the Police Service of Northern Ireland. [HL1872]
§ Lord Williams of MostynThe cost-benefit analysis in respect of the advertising strategy was carried out by Consensia on the basis of number of applicants. The analysis was undertaken as part of the agreed contract management arrangements and there was no specific cost to the Chief Constable.
§ Lord Roganasked Her Majesty's Government:
Whether they will provide a breakdown of the advertising costs of (a) the first and (b) the second recruitment competitions to the Police Service of Northern Ireland; and [HL1873]
How much money was spent advertising (a) the first and (b) the second recruitment competitions to the Police Service of Northern Ireland in (i) Northern Ireland; (ii) Great Britain; (iii) the Republic of Ireland; and (iv) outside the British Isles. [HL1874]
§ Lord Williams of MostynThe cost of advertising in each recruitment competition by geographical area was as follows:
First Competition £ Second Competition £ Northern Ireland 241,840 126,575 Great Britain 46,730 15,600 Republic of Ireland 31,964 70,175 Outside British Isles 7,620 8,602 Total 328,154 220,852 All figures are exclusive of VAT.
§ Lord Lairdasked Her Majesty's Government:
Further to the Written Answer by the Lord Privy Seal on 5 December (WA 139), whether the Answer means that the Northern Ireland Office did not conduct, or commission, an independent study of the relationship between symbols and recruitment before it chose to accept the Patten report on policing. [HL1973]
§ Lord Williams of MostynThe Patten report was itself an independent study on policing which based its findings on meetings with a wide range of interested parties and members of the public. As the report itself makes clear, more than 10,000 people attended the public meetings the commission held over 60 days. In addition, the commission appointed consultants to undertake an extensive public attitude survey: this survey used a random sample of over 1,000 adults in Northern Ireland. The commission also took account of attitude surveys carried out on behalf of others such as the Police Authority.
The Northern Ireland Office did not itself conduct or commission a further survey of the relationship between symbols and recruitment.