§ Baroness Miller of Chilthorne Domerasked Her Majesty's Government:
When were the guidelines for non-advertising green claims last revised. [HL1573]
§ The Parliamentary Under-Secretary of State, Department of Trade and Industry (Lord Sainsbury of Turville)Green claims made by advertising are already subject to self-regulatory regimes operated by the Advertising Standards Authority (ASA), the Independent Television Commission (ITC) and the Radio Authority (RA). These bodies have all issued guidance on the treatment of environmental claims in advertising. This guidance has been brought together in a booklet,Environmental Claims in Advertising: A single guide to all applicable advertising codes.
The guidelines were published in 1994 and have not been revised.