§ Mr. Ian BruceTo ask the Secretary of State for Health what major advertising campaigns his Department is carrying out; and what the cost and duration of each is. [154261]
§ Ms StuartAdvertising is often the most cost-effective way to communicate information to the maximum number of people as quickly as possible. Each campaign is evaluated for cost efficiency and campaign effectiveness.
The campaigns carried out in the quarter ending March 2001 are shown in the table.
Campaign Duration 2001 2001–01 (planned spend) £ million Childhood immunisation January-March 0.47 National Drugs Helpline January-February 0.48 National Health Service careers including nurse recruitment February-March 4.00 NHS Direct—television advertising March 0.50 Organ donation January-March 0.49 Teenage pregnancy January-March 1.03 Smoking Adult tobacco education January-March 4.39 Pregnant smokers January-March 0.28 Winter January 0.42