HC Deb 15 November 2000 vol 356 cc651-2W
Mr. Matthew Taylor

To ask the Secretary of State for the Environment, Transport and the Regions, pursuant to the answer from the Chief Secretary to the Treasury of 23 October 2000,Official Report, columns 73–76W, on

Mr. Hill

[holding answer 6 November 2000]In June this year, we launched the THINK! road safety publicity campaign which brings together the range of road safety messages for all road users. The total publicity budget for THINK! for the current financial year is £9 million.

Drinking and driving is a year-round issue, and is one of the issues we tackle as part of the THINK! campaign advertising, on television, on radio and in other media.

However, we shall be focusing again on the drink- drive issue in the the run-up to Christmas and the new year, and we have set aside around £1.9 million for this. Television advertising will run from 27 November, supported by radio advertising and poster advertising. In addition we are producing display materials for use by the police and road safety officers around the country in support of their own campaigns.

We have received no formal representations about previous advertising campaigns.