§ Ms Julie MorganTo ask the Secretary of State for Education and Employment what steps have been taken to publicise the Code on age diversity and to combat age discrimination in employment. [119640]
§ Ms HodgeThe Code of Practice on Age Diversity in Employment is at the heart of our campaign to tackle age discrimination. The Code was developed with the help of key partners, who are promoting it to their members.
Initial advertising concentrated on personnel professionals and managers. The campaign I launched in February to promote the Code to a wider audience uses billboard posters, national and regional press and commercial radio. Further activities and events will continue until the end of the year.