§ Baroness Seccombeasked Her Majesty's Government:
What proportion of visitors to the Dome, on a month by month basis, have been admitted free or on a reduced price ticket. [HL2675]
§ The Minister of State, Cabinet Office (Lord Falconer of Thoroton)While the full adult ticket price for admission to the Millennium Experience is £20, 26 per cent of visitors to the Dome have so far taken advantage of the attractive discount packages available. This includes the family five ticket, group concessions and the free education tour scheme. In addition, a number of the Dome's sponsors have recently introduced discounted ticket offers. The result of this is reflected in the percentage of free or discounted tickets sold in June.
The percentage of free or reduced tickets sold per month is as follows:
Pre 2000–10 per cent; Jan 2000–10 per cent; Feb 2000–19 per cent; Mar 2000–28 per cent; Apr 2000–26 per cent; May 2000–43 per cent; Jun 2000—(to June)—50 per cent.