§ Mr. LoughtonTo ask the Secretary of State for Health how much has been spent by his Department on advertising in each year since May 1997. [125688]
§ Ms Stuart[holding answer 12 June 2000]The figures for the annual spend on advertising for the Department for the financial years 1997–98 to 1999–2000 are shown in the table.
Financial year Advertising expenditure (£ million) 1997–98 2.27 1998–99 8.63 1999–2000 14.83 The principal increases since 1997–98 are in the following areas:
1997–98 1998–99 1999–2000 Blood donation 0.60 1.70 10.22 Nurse recruitment 0.30 4.90 4.21 NHS Direct 0.12 0.78 1.20 Smoking2 0.00 0.00 6.18 Winter campaign 0.00 0.00 1.07 1 The Department's spend on blood donation advertising reduced in 1999–2000 because most of this activity was funded direct by the National Blood Authority 2 Prior to 1999–2000 advertising on smoking was undertaken by the Health Education Authority