§ Mr. ClappisonTo ask the Secretary of State for the Environment, Transport and the Regions if he will list for(a) 1996–97, (b) 1997–98, (c) 1998–99, (d) 1999–2000 and (e) 2000–01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. [142723]
§ Ms Beverley HughesMy Department uses advertising on TV and in various other media to inform the wider public about how they are affected by departmental legislation, and also to effect attitudinal change in such fields as road safety and climate change.
Each major campaign is rigorously evaluated to ensure maximum effectiveness and value for money. Evaluation criteria are set according to the individual objectives of each campaign (for example awareness and understanding of road safety issues are tracked along with changes in public attitudes and against infringement and casualty statistics), and the results of each evaluation exercise are used to inform campaign development.
Historical data on the individual objectives and evaluation criteria for each campaign can be supplied only at disproportionate cost.
169W
£ Year/Campaign Cost 1996–97 Speed reduction 2,624,255 Drink drive 1,663,271 Child Road Safety 474,966 Railtrack flotation (part) 899,134 Heathrow Terminal 5 7,846
£ Year/Campaign Cost Planning Inspectorate 6,084 DOE Miscellaneous 6,724 Privatisation of BRE 3,934 Helping Your Environment 1,532,109 Total 7,218,323 1997–98 Transport Mobility Roadshow 23,785 Speed Reduction 2,441,665 Child Road Safety 507,520 Christmas Drink Drive 1,333,846 Mobile Phones Road Safety 202,920 Channel Tunnel Blight 16,739 ENVI Miscellaneous 9,777 Climate Change 1,727,659 London Referendum 231,870 Total 6,495,781 1998–99 Kill Your Speed 2,383,823 Rear Seat Belts 743,079 London Referendum 331,758 DETR Recruitment 3,321 Greener Motoring 190,038 Climate Change 761,408 Child Road Safety 101,749 Freight Grants 58,335 Drink Drive 1,403,850 DETR Miscellaneous 13,066 Aggregates Advisory Service 3,339 Total 5,993,766 1999–2000 Are You Doing Your Bit? 4,788,594 Rear Seat Belts 884,137 DETR Recruitment 9,139 Leaded Petrol 132,558 Child Road Safety 400,675 Millennium Drink Drive 1,611,363 Summer Drink Drive 494,681 British Association Festival Programme 4,701 Greener Vehicles 2,668 Fitness to Drive 5,540 Freight grants 47,744 Ladbroke Grove Rail Inquiry 55,512 Kill Your Speed 1,408,659 Election for Mayor of London 1,654,381 Mobile Phones 377,093 Revaluation 50,433 Total 11,927,878 2001–011 Ladbroke Grove Rail Inquiry 44,143 Quality Mark Scheme 85,185 Child Road Safety 572,191 Rough Sleepers Initiative 7,880 6 Sheet Poster Site 19,861 Road Safety Campaigns 7,261,000 Are You Doing Your Bit? 5,571,557 Thames Safety Inquiry 63,388 Council Board Appointments 36,147 Election for Mayor of London 651,554 Total 14,312,906 1Year to date