§ Mr. ClappisonTo ask the Secretary of State for International Development if she will list for(a) 1996–97, (b) 1997–98, (c) 1998–99, (d) 1999–2000 and (e) 2000–01, (i) her Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment she has made of the effectiveness of each campaign based on these criteria. [142718]
§ Clare ShortThe Department for International Development has not carried out any advertising campaigns since 1996–97.