§ Mr. ClappisonTo ask the Chancellor of the Exchequer if he will list for(a) 1996–97, (b) 1997–98, (c) 1998–99, (d) 1999–2000 and (e) 2000–01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. [142719]
§ Miss Melanie JohnsonWith regard to the total costs of advertising undertaken by HM Treasury, I refer the hon. Member to the reply given by my right hon. Friend the Chief Secretary to the hon. Member for Guildford (Mr. St. Aubyn) on 18 May 2000,Official Report, column 256W. Information on the costs and effectiveness of individual advertising campaigns could be obtained only at a disproportionate cost.