§ Mr. ClappisonTo ask the Secretary of State for Culture, Media and Sport if he will list for(a) 1996–97, (b) 1997–98, (c) 1998–99, (d) 1999–2000 and (e) 2000–01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. [142711]
§ Mr. Chris SmithThere were no advertising campaigns over this period.