§ Mr. BercowTo ask the Prime Minister, pursuant to his answer of 26 July 1999,Official Report, column 26, what criteria are used to assess the effectiveness of the work of the Ambassadors for British Business, initiative. [95785]
§ The Prime MinisterThe Ambassadors for British Business Initiative is a voluntary scheme in which participating business leaders make time when overseas on company business to promote the UK's wider commercial interests. The main criterion used to assess the effectiveness of the Ambassadors for British Business initiative is feedback from the Heads of our overseas2W posts. This has shown that the Ambassadors for Business are achieving their objectives of promoting and raising the profile of British Business