§ Mr. BercowTo ask the Secretary of State for Foreign and Commonwealth Affairs what was the total cost of developing the design guidelines for implementing the proposal for a new identity for Britain, as finalised in the booklet, "Britain, Creativity, Innovation and Quality"; how many booklets were printed; for what audience; and for what purpose. [83747]
§ Mr. Robin CookThe total cost of developing the design guidelines for "Britain, Creativity, Innovation and Quality" was £13,506.
10,000 copies of this A4 four page leaflet were produced.
Copies were distributed to all Press and Public Affairs Officers at FCO Posts, The British Council and Information Departments within Whitehall Departments.
The identity and guidelines were intended to augment existing identities to provide an increased level of consistent presentation.